Meet Our Founder David Lai

Before leading Southeast Asia's ice bath revolution, David Lai was one of Malaysia's top illusionists. But a personal setback led him to discover something more powerful than any magic trick—the transformative power of cold therapy.

After three years of personal ice bathing practice, David experienced profound changes in his resilience, clarity, and mental strength. In 2021, he evolved his passion into founding Warrior Plunge with a simple mission: make professional-grade cold therapy accessible to every Malaysian.

Today, David leads a community of over 10,000 warriors, personally guiding weekly events and helping thousands discover their inner strength through the cold.

"Warrior Plunge is more than recovery. It's a movement where resilience is built, and the warrior spirit comes alive."

— David Lai, Founder